Not all content is good content. As a marketing consultant, I’ve seen many websites that could benefit from removing certain types of content to improve user engagement and experience.
Here are five types of content that you should avoid including on your website:
Irrelevant or outdated information: Visitors come to your website to find information about your brand, products, or services. If your website contains outdated or irrelevant information, it can confuse or frustrate visitors and cause them to leave your site. Make sure you keep your website up-to-date by regularly refreshing your content and removing information that is no longer relevant.
Too much promotional content: While promoting your products or services is important, too much promotional content can be overwhelming and off-putting for visitors. Instead, focus on providing valuable information that helps visitors understand what you offer and how you can help them. Make sure your content is informative and engaging, and that your promotional messaging is balanced with other types of content.
Negative or controversial content: Avoid sharing negative or controversial content that may offend or alienate your visitors. This includes topics related to politics, religion, or other sensitive issues. Focus on creating content that is positive and informative, and that promotes your brand in a way that resonates with your target audience.
Complex or technical jargon: Using technical jargon or complex language can confuse visitors and make your content difficult to understand. Instead, use clear and concise language that everyone can understand. Make sure your content is written in a way that is easy to read and digest, and that it provides value to your visitors.
Long blocks of text: Visitors typically scan web pages quickly, so long blocks of text can be overwhelming and difficult to read. Use short paragraphs, headings, bullet points, and images to break up your content and make it more digestible. Make sure your content is visually appealing and easy to read, and that it provides value to your visitors.
By avoiding these five types of content on your website, you can create a more engaging and effective user experience that helps promote your brand and grow your business. Remember to focus on providing valuable, informative, and engaging content that resonates with your target audience, and that promotes your brand in a positive and effective way.
Inbound Solutions Group