We are well into a new year – I feel like it is always a good idea to take stock of the latest digital marketing trends and technologies that are likely to shape the industry in the coming months. Small businesses here in North Georgia have a number of emerging trends that are worth paying attention to in 2023.

One key trend that is likely to continue gaining momentum is the use of artificial intelligence (AI) and machine learning in digital marketing. From chatbots and virtual assistants to predictive analytics and personalized content, AI-powered technologies are helping businesses in North Georgia automate parts of their marketing efforts providing more targeted and relevant experiences for their customers.

Another trend to watch in 2023 is the growing importance of voice search optimization. With more and more consumers using voice assistants like Amazon Alexa and Google Home to find products and services, businesses here in North Georgia will need to focus on optimizing their content and website for voice search queries to ensure they remain competitive in this rapidly evolving space.

Additionally, video marketing is set to become even more dominant in 2023. As consumers increasingly turn to video content for entertainment and information, businesses in North Georgia will need to invest in creating high-quality, engaging video content that resonates with their target audience and drives conversions. This is growing at an astronomical pace following the huge demand for video.

Influencer marketing is also likely to continue growing in popularity in 2023. As consumers become more skeptical of traditional advertising methods, small businesses are increasingly turning to influencers to help promote their products and services and build trust with their audience. The ROI can be significant.

Finally, privacy and data security will remain a top concern for businesses in North Georgia in 2023. With the continued rollout of new data privacy regulations like GDPR and CCPA, as well as growing consumer concerns around data privacy and security, businesses will need to take a proactive approach to protecting their customers’ data and ensuring compliance with these regulations. One wrong move here and you can have a crisis on your hands.

Overall, there are a number of exciting digital marketing trends and technologies to watch in 2023. By staying on top of these emerging trends and investing in the right tools and strategies, businesses here in North Georgia can stay ahead of the curve and continue to drive growth and success in the years to come.

We all have to educate ourselves, learn as much as possible, distinguish between fads and trends, create strategies, and implement (take action). If you stay on the cutting edge and your competitor is lazy about it – you win.

Call me directly if you would like to schedule some time to discuss your particular situation and challenges.

Dennis Lynn
Inbound Solutions Group
706.994.6213